Privacy Policy

Effective Date: May 11, 2026 | Last Updated: May 11, 2026

1. Introduction and Scope

Data Chasing LLC, doing business as Local Lead Legend ("Local Lead Legend," "we," "us," or "our"), provides AI-powered lead generation, marketing automation, and SMS outreach services to home service businesses including plumbers, HVAC contractors, electricians, roofers, landscapers, and general contractors. This Privacy Policy covers:

Visits to localleadlegend.com
Contact form and audit request submissions
Client onboarding and engagement
Communications via email, phone, or text message
Interactions with our marketing materials

We operate as a data controller for our own services. When clients use Local Lead Legend's lead generation funnels or branded landing pages, the client becomes the primary data controller for information submitted through those pages, and their privacy policy applies.

2. Company Information

Data Chasing LLC d/b/a Local Lead Legend
Email: hello@localleadlegend.com
Website: https://localleadlegend.com

For privacy inquiries, please email us with the subject line "Privacy Request."

3. Information We Collect

3.1 Information You Provide Directly

We collect:

Contact details (name, email address, phone number, business name, address, job title)
Business information (company details, services offered, service area, revenue goals)
Payment information (billing name, address; full card data handled by Stripe — we store only the last four digits)
Communications (emails, texts, calls, support tickets, survey responses)
Marketing preferences and opt-in/opt-out records

3.2 Automatically Collected Information

When you visit our site or use our services, we automatically collect:

Device and technical data (IP address, browser type, operating system, device type, screen resolution, timezone)
Usage information (pages viewed, visit dates and times, referrer URLs, clicks, time spent on pages)
Cookies and tracking technologies (cookies, web beacons, pixels, local storage)
Server log data (timestamps, errors, diagnostics)
Approximate geolocation (derived from IP address; not precise GPS location)

3.3 Information from Third Parties

We may receive information from:

Advertising partners (Meta, Google) regarding ad interactions
Analytics providers (Google Analytics, Meta Pixel)
Public sources (business directories, social media profiles)
Client referrals
Service providers (CRM platforms, email services, payment processors)

4. How We Use Your Information

4.1 Service Delivery

Account creation and management
Delivering marketing automation and lead generation services
Account and billing communications
Customer support and troubleshooting
Operating funnels, landing pages, and SMS campaigns

4.2 Communications

Transactional messages (required while you are a client; cannot be opted out)
Marketing communications (optional; you may opt out at any time)
Responses to questions and feedback
Lead and performance notifications

4.3 Service Improvement

Usage analysis and product development
Advertising effectiveness measurement
Technical problem diagnosis
AI and machine learning system improvement

4.4 Marketing and Advertising

Targeted ad delivery (Meta, Google, and similar platforms)
Campaign performance measurement
Visitor retargeting and lookalike audience creation

4.5 Legal Compliance and Rights Protection

Fraud detection and prevention
Terms of Service enforcement
Compliance with applicable laws and regulations

5. Legal Basis for Processing (GDPR)

For users in the EEA, UK, and Switzerland, we process personal data based on:

Contract performance — to deliver services you've requested
Legitimate interests — for service improvement, fraud prevention, and marketing
Consent — for SMS marketing and cookie-based tracking (you may withdraw consent at any time)
Legal obligations — for tax, accounting, and regulatory compliance

6. Information Sharing

6.1 Service Providers and Sub-Processors

Category	Provider	Purpose
CRM / Automation	GoHighLevel	Customer management, email/SMS, workflows
Advertising	Meta Platforms	Ad delivery, tracking, audience building
Advertising	Google LLC	Ad delivery, analytics, conversion tracking
SMS Delivery	Telnyx	A2P 10DLC SMS messaging
Data Storage	Supabase	Lead and client data storage
Infrastructure	Hetzner Online	Server hosting and networking
Payments	Stripe	Payment processing
Email	Google Workspace	Transactional and business email

6.2 Client Data Sharing

Information submitted through client-branded funnels may be shared with the applicable client for lead follow-up purposes, consistent with how the client's opt-in form described data use.

6.3 Legal and Safety Disclosures

We may disclose information to authorities, courts, or law enforcement when necessary to comply with legal obligations, respond to lawful subpoenas, enforce our Terms of Service, or protect the rights, property, or safety of our users and the public.

6.4 Business Transfers

In the event of a merger, acquisition, financing, reorganization, or asset sale, your information may be transferred. We will notify you of material changes; any successor will remain bound by this Privacy Policy.

6.5 Aggregated and De-Identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably identify you for any purpose.

7. Cookies and Tracking Technologies

7.1 Types of Cookies We Use

Strictly necessary: Required for site function; cannot be refused
Functional: Remember your preferences for a personalized experience
Analytics: Understand how visitors use the site (Google Analytics, Meta Pixel)
Advertising: Deliver relevant ads (Meta Pixel, Google Ads)

7.2 Managing Cookies

Most browsers accept cookies by default. You can configure your browser to refuse cookies, though this may affect site functionality. You can also opt out of targeted advertising:

8. Meta Pixel and Conversions API

We use Meta Pixel (JavaScript) and the Meta Conversions API (server-to-server) to track conversions, optimize ad delivery, and build audiences. Personal information such as email addresses and phone numbers is hashed using SHA-256 before transmission to Meta. Meta's privacy practices are governed by their policy at facebook.com/privacy/policy.

9. SMS / Text Message Communications

When you provide your phone number and consent to SMS communications via our website form, Data Chasing LLC (Local Lead Legend) may send you automated text messages, including:

Audit confirmations and scheduling updates
Appointment reminders and missed call follow-ups
Transactional service notifications
Marketing messages (only if you separately opt in)

Message frequency varies. Message and data rates may apply.

To opt out at any time, reply STOP to any message. You will receive a final confirmation, and no further messages will be sent. To re-subscribe, reply START. For assistance, reply HELP.

We do not sell, share, rent, or trade your mobile phone number or SMS opt-in data with third parties or affiliates for their marketing, promotional, or lead generation purposes.

Consent to receive SMS messages is not a condition of purchase or service. Carriers are not liable for delayed or undelivered messages. We maintain A2P 10DLC registration with The Campaign Registry (TCR).

10. Email Communications

Marketing emails include a conspicuous unsubscribe link. Opt-out requests are honored within ten business days per CAN-SPAM requirements. Transactional emails (billing, security alerts, service notices) are required for active clients and cannot be opted out while a service relationship exists.

11. Data Retention

Account information: Duration of account plus 7 years after closure
Transactional records: 7 years for tax and accounting compliance
Marketing history: 3 years after last interaction, or earlier upon opt-out
Support communications: 3 years for service improvement purposes
Analytics and usage data: 26 months in aggregated/anonymized form
SMS opt-in records: Minimum 4 years per TCPA requirements

After retention periods, data is deleted or anonymized. If immediate deletion is technically infeasible (e.g., backup systems), data is isolated and deleted at the earliest practicable time.

12. Data Security

We implement industry-standard security measures including:

TLS 1.2+ encryption for all data in transit
At-rest encryption for sensitive database information
Access controls and least-privilege principles
Regular security audits and vulnerability assessments
Firewall protection and intrusion detection
Incident response procedures and breach notification protocols

No security measure is perfect. In the event of a data breach affecting your rights and freedoms, we will notify you as required by applicable law.

13. International Data Transfers

Local Lead Legend operates in the United States. If you are located outside the United States, your information will be transferred to, stored in, and processed in the US. By using our services, you consent to this transfer. For EEA, UK, and Swiss users, we rely on Standard Contractual Clauses (SCCs) as the legal mechanism for cross-border data transfers. Copies are available upon request.

14. Your Rights and Choices

Depending on your location and applicable law, you may have the right to:

Access: Request a copy of personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information (subject to legal exceptions)
Portability: Request your data in a structured, machine-readable format
Restriction: Request that we limit certain processing activities
Objection: Object to processing based on legitimate interests or for direct marketing
Consent withdrawal: Withdraw consent at any time where processing is consent-based
Marketing opt-out: Unsubscribe from marketing communications at any time

To exercise any of these rights, email hello@localleadlegend.com with subject "Privacy Request." We will respond within 30 days (or within the timeframe required by applicable law). Identity verification may be required.

15. GDPR Rights (EU, UK, and Swiss Residents)

In addition to the rights above, you have rights under Articles 15–22 and Article 77 of the GDPR, including the right to lodge a complaint with your applicable supervisory authority. Contact hello@localleadlegend.com to exercise these rights.

16. California Privacy Rights (CCPA/CPRA)

California residents have the right to know, delete, correct, opt out of sale/sharing, limit use of sensitive personal information, and be free from discrimination for exercising these rights. Local Lead Legend does not sell personal information for monetary consideration. However, our use of advertising cookies and pixels may constitute "sharing" under CPRA. You may opt out via cookie preferences or by contacting us.

To exercise California privacy rights, email hello@localleadlegend.com with subject "California Privacy Request." We will respond within 45 days (extendable by an additional 45 days if necessary).

17. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from anyone under 18. If we learn that we have inadvertently collected such information, we will delete it immediately. Contact us at hello@localleadlegend.com with any concerns.

18. Third-Party Links

Our website may contain links to third-party websites or services not operated by Local Lead Legend. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

19. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or other factors. Material changes will be communicated via email to your account address, a prominent notice on our website, or both. Continued use of our services after updates constitutes acceptance of the revised policy.

20. Contact Us

Data Chasing LLC d/b/a Local Lead Legend
Email: hello@localleadlegend.com
Subject line: Privacy Request
Website: https://localleadlegend.com

We will respond within 30 days or within the timeframe required by applicable law, whichever is shorter.